By FRI Cameroon
Farm Radio International (FRI) Canada and Cameroon Link have signed a strategic partnership that took effect from the 1st April 2010. Executive Director Kevin Perkins endorsed the partnership document on behalf of FRI and the Director of Publications, James Achanyi-Fontem signed on behalf of Cameroon Link.
Within the frame work of its Partnership Policy, Farm Radio International Canada enters into Strategic Partnership Agreements with organizations that share a commitment to serving the communication needs of smallholder farmers through effective radio services, and that have values and goals that are consistent with or complementary to those of Farm Radio International.
The agreement endorsed outlines the shared goals of both organizations and describes how they will work together to achieve the goals notably, the objectives to be achieved through collaboration; the expectations, roles and responsibilities of the organizations in achieving the goals; the mechanisms that will be used for ensuring regular, open and transparent communication amongst others.
Farm Radio International
Farm Radio International is a Canadian-based, not-for-profit organization working in direct partnership with over 325 radio broadcasters in 39 African countries to fight poverty and food insecurity. Its mission is to support broadcasters in developing countries to strengthen small-scale farming and rural communities. It was established 30 years ago in response to the fact that farm radio broadcasts in the global south did not, for the most part, serve small-scale farmers. Rather, they were geared toward large-scale commercial farmers – an audience with very different needs from the largely subsistence farmers that make up the large majority of the populations of these regions. By producing and sharing radio scripts, a weekly news and information service, and other valuable resources with radio broadcasters, Farm Radio International improves the relevance and quality and increases the quantity of farm radio programming of partner stations that, collectively, serve some 220 million small-scale farmers in Africa.
Cameroon Link
Cameroon Link is a registered charity, not-for-profit organisation created on the 9th September 1991 with head office in Douala, Cameroon. Its objectives include the promotion of food security through interaction with small scale peasant farmers and breeders with media practitioners, especially those involved in community radio action. Media action focuses on poverty alleviation through the promotion of food and nutrition, community health development, women’s empowerment, human assistance, advocacy, education and communication on the rights to adequate food for all.
Cameroon Link was certified on the 23rd November, 1992 as a national umbrella NGO of professional dialogue groups of communication specialists, journalists, agriculture, health and social welfare workers, following a crucial lack of good circulation of information on self-help development policies, social welfare, infant and young child nutrition and food-self sufficiency in Cameroon. Cameroon Link coordinates activities of some 23 Community Based Organisations (CBO) interacting with farmers and breeders in six (6) of Cameroon’s ten (10) regions with community radio linkages.
Cameroon’s estimated target audience through community radio is 20.000.000 listeners, 65% of who are peasant farmers and breeders with very low income sources. Cameroon Link was broadcasting partner with Developing Countries Farm Radio Network Canada for over 20 years.
To achieve its goals, Cameroon Link organises media advocacy and social mobilisation activities, networking exchanges, capacity building trainings, conferences, symposia, seminars, and information and communication campaigns in collaboration with community radio stations. In 1996, Cameroon Link won the George Atkins Rural Communication Award and on the 30th March 2004, Cameroon Link Youth for Development Association (Camlink Y4DA) was created to address gender and youth empowerment issues due to the vulnerability of the girl child at puberty age.
The Shared or complementary goals, values, and strategies with the frame work of the current agreement include:
* Serve rural communities.
* Encourage journalistic activity that is characterized by accuracy, fairness and balance.
* Support the use of radio to ensure that knowledge is shared with the widest appropriate audience and that farmers have an opportunity for effective involvement in decision-making processes which affect them.
* Support practices, policies and technologies that promote sustainable and equitable development.
* Encourage community self-reliance and control of local development.
* Respect local cultures and the voices and decisions of farmers and their communities.
* Encourage social and economic change that is beneficial to small-scale farmers and farming families and that is gender inclusive and respectful of cultural diversity.
* Support building broadcaster capacity in production, technical, journalistic, and other skills.
The ultimate objective of the partnership is to increase the extent to which farmers in Cameroon are able to benefit from the information and communication services that are made available to them by radio. This ultimate objective is pursued by enabling Cameroon radio broadcasters to provide listeners with more and better programming for farmers and rural communities. To this end, the partnership will:
* Increase the number of radio broadcasters that receive Farm Radio International’s information services, including script packages and Farm Radio Weekly
* Increase the extent to which broadcasters use the resources of Farm Radio International
* Strengthen the input and feedback that comes to Farm Radio International from broadcasters related to its services, enabling FRI to improve the quality and relevance of its services
* Gather more information about how broadcasters use FRI resources and how listeners respond to the radio programs that are based on them.
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